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BBA with Specialisation in Advertising and Marketing

4 Years

Why Study this course?

This course provides you with career-oriented experience which explores the contemporary aspects of modern advertising, marketing communications and public relations. It builds a foundation through theoretical and practical knowledge of creative advertisement development, brand management, public relations, media management and international marketing.

Entry Requirement

Academic Level

NEB +2 overall aggregate of 2.2 CGPA (55%) or above with each subject (theory and practical) grade D+ or above, and SEE Mathematics score of C+ (50%) or above

For A-Levels, a minimum of 3.5 credits and at least a grade of D and above

English Proficiency

English NEB XII Marks > 60% or 2.4 GPA

Applicants not meeting the aforementioned criteria for english can demonstrate their English proficiency with the following internationally recognised English Tests:

For Level 4 or Year 1 BIT

Pass in General Paper or English Language or IELTS 6 or PTE 53

Students not meeting the aforementioned criteria will have to pursue University Foundation Course (UFC). UFC is a one year academic programme of London Metropolitan University (LMU) designed to fulfill undergraduate admission requirements.

Course Content

Year 1

The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

Year 2

The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

Year 3

The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

Year 4

The module develops an understanding of project management issues in the context of software development – including the consideration of a standard method, software development frameworks, financial evaluation, planning, monitoring, control and team management – together with the ability to apply these as appropriate to a business case study.

The module aims to provide students with the opportunity to gain work experience and explore career opportunities. It focuses on work related projects and helps to enhance their learning experience by implementing their academic skills to tackle real life problems in workplace.

This module aims to provide students with an appreciation of the benefits of Cybersecurity Management within a business environment and over cyber space. This includes the choice and application of appropriate risk assessment and risk control techniques, the understanding of security standards & procedures, coupled with the application of cybersecurity technology & security measures in a business setting.

The module aims to widen opportunities to stimulate the knowledge students gain in their course and extend knowledge to new area of application. It directs student to determine framework of the project according to a set of specifications relevant to the subject of study.

How this course will help
the students?

Career Advancement
with our advanced curriculum that focuses on professional and personal growth, students are more apt with competition and taking their career forward.
Higher Salaries
with our University partner in the London Metropolitan University as well as teaching methods students stand a higher chance of securing better job opportunities
Be a part of top Companies
with our expansive alumni network and international degree as well as experience, students can stand abreast and compete in the top global organizations

Career Prospects

Marketing and communication executives | Brand executives | Public affairs consultant and executives | Marketing Planning consultant | Client Relationship executives and manager | Advertising concept development consultant | Copywriter | Marketing Analyst | Research Analyst | Marketing and promotions manager | Entrepreneurships routes

Take the next step towards
your career.

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